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Our Story

Genesis of Yehu and

Its brief history

Yehu Microfinance began as a project of CHOICE Humanitarian in 1998 with 300 female members in a small rural village in the Kwale County, Kikoneni located in the former (before the promulgation of the new Constitution) Coast Province of Kenya.

The initial group was formed to mobilize savings among its members to inculcate the saving culture, though the need for credit provision quickly became apparent, and in the year 2000 the first loans were disbursed.

The Results

“ Yehu has so far established it’s operations in 7 counties (Kwale, Mombasa,Makueni,Lamu,Taveta, Meru and sections of Kilifi County) and reached over  35,000 members!”

What We Have Achieved

Its rapid growth necessitated the creation of Yehu Microfinance Trust (YMT) in July 2007 to become an independent institution from Choice Humanitarian Kenya. In the year 2014, the Institution registered as a limited company.

Currently the institution has 16 branches with a clientele of over 50,000 spread out in Kwale, Kilifi, Mombasa, Taita -Taveta, Lamu County as Makueni and Meru counties

The institutions five year strategic plan 2021-2025 envisages opening up branches in 30% of the 47 counties in Kenya.






Years Experience

YMSL’s Customer Value Proposition

Our success story has been driven by a strong social mission of establishing a better world for all, but especially women.

Why we’re different

Yehu focuses on empowering socio-economically marginalized rural entrepreneurs through provision of financial literary and financing for creation and enhancing of businesses through loan products under: Business, Agriculture, Green energy, Asset, Micro-insurance, water & sanitation, education and consumer loans thereby improving their social and economic welfare.

It's time to make the rural poor our priority. Let's change the world together.

Heavily Awarded

How Yehu Microfinance works

Our Values
We care about the community

We have a long track record of wide-reaching effects.

See Our Impact